First and foremost our style is straight yet witty. Over the years, various businesses have come to us for a similar purpose: to give their marketing literature a fresh face-lift. To communicate with a city, you need a city voice and rhythm. Whether your brand is looking to promote art, covet a legacy, create a fad or spruce up glamour, this means a sharp, concise and vigorous style instead of long waffles and 4-syllable superlatives. And be it a toy, a shoe, a plane or a hotel that you're selling, it's time to avoid 'corporatey' and vanilla-flavoured jargons. If it's worth talking to your client at all, it's worth talking to them Straight!

As for translations or any localization projects, why shouldn't the same principal apply? But first, let's be clear: you can't just "translate" copy. A haughty phrase in Mandarin can sound patronizing in English; just as a witty headline in Taiwanese may be a real turn-off in Cantonese. For a translation to not only work but read well, creative adjustment that takes into account all the subtle nuances of a language and its culture is almost always necessary.

Therefore top-notch translations are never done by translators, they're done by writers. Here at Straight, all copywriting and translation works are done by writers - all are bilinguists or multi linguists in their own right, as well as published writers (newspapers / books / magazines) by profession.

So what is it that we do exactly? Well... absolutely anything that requires a creative input in words! From an entire marketing campaign, a whole book, a website, a brochure, a press release, an advertorial, a sales email, an about page, to a name for your new product or a simple tagline for an event opening, we will write and translate anything.

Coming from a strong press background, we can give you proper advice if your PR or marketing material will work, or if it needs some serious creative fine-tuning. Being writers ourselves, we are all research-freaks and we love reading. From current marketing news here in Asia, pop culture scenes in the U.S.A. to the haute couture world of Paris, we know what's going on in the world. And we know what it takes to make a difference.