Brand Messaging

Brand Story /
Brand Positioning /
USP Statement /
Company Profile /
Corporate Video /
Brand Book /
Company Credential /
Company Culture Mission Statement /

Every brand needs a voice. From a slogan, an H1 Heading, an about page, a video script, mission statement or video script, brand messaging provides the words that tells your audience why your firm matters to them, why your services or products might be useful and why they should trust your values.

Ultimately, your brand messages isn’t really about you; it’s about your audience. But never tell it in too many words. The simpler the copy, the stronger it is. As a veteran brand message writer, Straight can help you sift out complexities that don’t belong, and focus on critical aspects that truly matters. Simple doesn’t equate plain. Let Straight help you establish the right tones and colours that support your message, and make it sticky with highly effective story-telling tricks.

I was particularly impressed by the firm’s ability to seamlessly deliver anything from expert pieces on topics like private equity and factor-based investing to creative assets like banner ads for Bloomberg’s charitable events. I command both their professionalism and versatility and am pleased to recommend their services.

J. Wong, Senior Product Marketing Manager, International Marketing, Bloomberg LP


Related Services

Company Profile

Video Marketing

Naming & Slogan

Tone of Voice Guide

Thought Leadership

Translation & Transcreation

Related Work




Baptist University

Harmony Advisors

Butler Asia

Super Park


Related Blogs

Brand Storytelling

Content Strategy
Brand Messaging

Company Profile

Biography, Memoir & Corporate History

Speech & Message

Tone of Voice Guide

Name, Slogan & Heading

Copywriting Audit

Brand Journalism

Thought Leadership

White Paper

Case Study

Blog & Article

Web, App & Video

Website Design

Video Marketing

App Design


Email Marketing

Digital Copywriting

SEO, Social & Growth


Google Ads, PPC

Social Media Marketing

Influencer Marketing

Paid Media

Lead Generation

Testing, Analytic & Reporting

Social Marketing in China

Content Audit

Print Marketing

Graphic Design

Brochure, Leaflet & Ad

Pitch & Presentation

Press Release & Advertorial

Newsletter, Report & Book

Translation & Editing

Translation, Transcreation & Localisation

Proofreading, Editing & Rewriting


Content Training


But not linear.

Email  info@straight.hk
Tel +852 2577 8001

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38-48 Queen's Road Central
Hong Kong