Content Strategy

Brand Positioning /
Competitive Analysis /
Persona Analysis /
Content Curation /
Content Analysis /
Content Review /
Content Management /
Editorial Planning /
Content Calendar /

Content strategy is at the heart of all good content marketing. Without a solid strategy, you are shooting in the dark.

Starting with a thorough review and audit of your current content, current competition and an in-depth analysis of your audience, Straight’s hk strategists can quickly paint an intricate picture of where opportunities lie, and help you conceive intelligent content strategies that combine savvy marketing instincts, journalistic acumen, creative thinking and brilliant technical work with a unique plan of action to help you break through the noise and achieve your objectives.

Next we execute. We grow your content portfolio via a multitude of media and social channels, from Instagram, Weibo, Twitter, WeChat or Facebook. Beyond producing your content from scratch, Straight’s content strategy brains can help you select, curate and aggregate quality, relevant, on-brand content from third-party media to fill your editorial calendar. We will also follow through with content management, distribution and performance analysis to ensure your KPIs are keeping pace with your goals.

We’re very impressed with Straight’s creativity, ability to understand our subject matter, adaptability to our client’s demands and systematic approach to content marketing. I have no reservations in recommending them as a partner for complex projects.

Windcy Chan, Director, Healthcare, Weber Shandwick


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Content Auditing

Copywriting Audit

Brand Messaging

Thought Leadership

Blog & Article

Tone of Voice Guide

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Speech & Message

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Name, Slogan & Heading

Copywriting Audit

Brand Journalism

Thought Leadership

White Paper

Case Study

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Web, App & Video

Website Design

Video Marketing

App Design


Email Marketing

Digital Copywriting

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Content Training


But not linear.

Email  info@straight.hk
Tel +852 2577 8001

14/F, Manning House
38-48 Queen's Road Central
Hong Kong