Copywriting Audit

Copy Audit /
Copy Analysis /
Copywriting Analysis /
Competitive Messaging Analysis /
Translation Analysis /
Translation Audit /

Spending money on Facebook Ads and Google Adwords may well drive traffic top your website, but you need good copy to convert casual visits into proper leads and actual sales. Tinkering with the copy of your website, landing page or emails can lead to a sharp jump in conversions.

Online visitors have a limited attention span. Used to scan content, they are ready to click away as soon as it’s clear your cool design and fancy visuals don’t solve their problems or keep them entertained. Lame headlines, redundant copy, long and meandering sentences, poor justification and weak call-to-action are all crucial copy elements that ensure your visitors won’t stay long and will never convert into clients.

Straight can audit your copy across your assets (website, landing page, sales funnel, email series) and let you know what you need to change so that your copy stops driving away prospects and start driving sales instead.


Related Services

Brand Messaging
Digital Copywriting
Tone of Voice Guide
Naming & Slogan
Translation & Transcreation

Related Work

Chinese University Hong Kong

Related Blogs

Brand Storytelling

Content Strategy
Brand Messaging

Company Profile

Biography, Memoir & Corporate History

Speech & Message

Tone of Voice Guide

Name, Slogan & Heading

Copywriting Audit

Brand Journalism

Thought Leadership

White Paper

Case Study

Blog & Article

Web, App & Video

Website Design

Video Marketing

App Design


Email Marketing

Digital Copywriting

SEO, Social & Growth


Google Ads, PPC

Social Media Marketing

Influencer Marketing

Paid Media

Lead Generation

Testing, Analytic & Reporting

Social Marketing in China

Content Audit

Print Marketing

Graphic Design

Brochure, Leaflet & Ad

Pitch & Presentation

Press Release & Advertorial

Newsletter, Report & Book

Translation & Editing

Translation, Transcreation & Localisation

Proofreading, Editing & Rewriting


Content Training


But not linear.

Email  info@straight.hk
Tel +852 2577 8001

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Hong Kong