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SERVICES / BRAND STORYTELLING

Name, Slogan & Heading

Slogan /
Naming /
H1 Heading /
Message Block /

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Great branding, at its root, starts with a name that produces flawless recall. Whether you are a startup looking for a descriptive name for your company, a new product or an event, or an old hand who needs a new slogan that spells out your USP upfront, Straight can help you imagine names and slogans that connects your audience, speak to their concerns, pamper their ego or give them confidence.

But coming up with a good slogan for the print world is one thing, writing for an online audience requires additional tricks. It has been said that you have only 5 seconds to capture a user’s attention once they have clicked through to a landing page. This means your H1 Heading – ie your primary online slogan or tagline with the power to affect your ranking – needs to seamlessly combine attention grabbing persuasion with keyword placement for SEO.

Besides, Straight can help you nail the right name and phrases in more than one language, tailored to the tastes of your Hong Kong, China or international audience. We are extremely gifted in coming up with English and Chinese bits of clever language that perfectly synchronise in meanings, tones and nuance.

I was particularly impressed by the firm’s ability to seamlessly deliver anything from expert pieces on topics like private equity and factor-based investing to creative assets like banner ads for Bloomberg’s charitable events. I command both their professionalism and versatility and am pleased to recommend their services.
J. Wong, Senior Product Marketing Manager, International Marketing, Bloomberg LP

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