Digital Copywriting

Web Copy /
Website Copywriting /
Minisite Copywriting /
Landing Pages Copywriting /
Rewriting & Editing /
Translation & Localisation /

On average, only 28% of the words are read on a page. People tend to scan keywords and fish out phrases that grab their attention. Web copies that rigorously prioritize information with clear headings and concise paragraphs, written in purposeful, engaging manner, are the ones that gets read.

A faithful practitioner of “word economy”, Straight can help you cut through the clutter by presenting content with one clean point at a time. From your H1 headlines, your about page, down to your sales funnel, we will help you create copy with critically selected words that reflects your persona and motivates your audience.

Beyond just crafting copies, Straight also provides website design and programming service. We can also help you flow your striking copy into your company’s design templates or new ones designed for you from scratch.

We have been working with Straight for over two years and are pleased to recommend them for assignments. Our business requires agility, flexibility and efficiency, as we must always meet demanding deadlines. Straight always managed to turn-around work quickly.
Francis Kor, Head of Business, Asia Pacific, New York Times


Related Services

Website Design
Tone of Voice Guide
Translation & Localisation
Rewriting & Editing

Related Work

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Related Blogs

8 Copywriting Courses to Enroll Now

Brand Storytelling

Content Strategy
Brand Messaging

Company Profile

Biography, Memoir & Corporate History

Speech & Message

Tone of Voice Guide

Name, Slogan & Heading

Copywriting Audit

Brand Journalism

Thought Leadership

White Paper

Case Study

Blog & Article

Web, App & Video

Website Design

Video Marketing

App Design


Email Marketing

Digital Copywriting

SEO, Social & Growth


Google Ads, PPC

Social Media Marketing

Influencer Marketing

Paid Media

Lead Generation

Testing, Analytic & Reporting

Social Marketing in China

Content Audit

Print Marketing

Graphic Design

Brochure, Leaflet & Ad

Pitch & Presentation

Press Release & Advertorial

Newsletter, Report & Book

Translation & Editing

Translation, Transcreation & Localisation

Proofreading, Editing & Rewriting


Content Training


But not linear.

Email  info@straight.hk
Tel +852 2577 8001

14/F, Manning House
38-48 Queen's Road Central
Hong Kong