05
SERVICES / PRINT MARKETING
Brochure, Leaflet & Ad
Leaflet /
Sales Brochure /
Ad Copy /
Poster /
Service Guide /
Catalogue /
Fact Sheet /
Corporate Brochure /
Real Estate Brochure /
Fluff doesn’t sell. Nor does hot air. Especially not in our content-rich digital age. Good brochure and leaflet writing should be informative and engaging; it needs to be persuasive right from the start – not at page two. And hard-sale rarely convinces; the angle shouldn’t centre on the products or services themselves, but rather their benefits, i.e. what your readers will get out of them.
From a print ad for a luxury car to a corporate brochure for a family office, Straight can help you strategize content with a strong hook, spot-on cover headlines, and a well-structured message focusing on your USPs. We’ll help you decide where to insert brand-strengthening messages, the appropriate spots for easy-to-scan bullets, the best places for sub-heads, call-outs or testimonials to help you sustain reader’s interest and attention. And let’s not forget the deal-closing call-to-actions at the end for successful sale conversion.
As for ads and posters, whether on print, TV or the MTR, brevity and creativity is the soul of this writing craft. Straight loves the challenge and satisfaction that comes with creating impacts with very few words. There’s no better fun, whether in Chinese, or English.
Related Services
Related Work
Related Blogs
Brand Storytelling
Company Profile
Biography, Memoir & Corporate History
Speech & Message
Tone of Voice Guide
Name, Slogan & Heading
Brand Journalism
White Paper
Case Study
Blog & Article
Web, App & Video
Video Marketing
Infographic
Digital Copywriting
SEO, Social & Growth
Google Ads, PPC
Social Media Marketing
Influencer Marketing
Paid Media
Lead Generation
Testing, Analytic & Reporting
Social Marketing in China
Content Audit
Print Marketing
Graphic Design
Pitch & Presentation
Newsletter, Report & Book
Translation & Editing
Translation, Transcreation & Localisation
Proofreading, Editing & Rewriting