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SERVICES / PRINT MARKETING

Press Release & Advertorial

Press Release /
Advertorial /
Press Pitch /
Media Pitch /

Straight knows how to hook editors. Since most of us here come from a press background, we know how to create strong openings for all public relation or advertising related copies. We can create intriguing headlines, and help you get to the point quickly, elegantly and intelligently. Which is rather important, because journos – forever seeking breaking news and fresh takes on old ideas – are the last people you want to bore.

If you already have all the points worked out for your press release or advertorial, we’ll be happy to help you piece the content together in your company’s required tone and flow. If you don’t, we can take care of it from scratch and help you identity the right angle.

Thinking like journos, we can also help you come up with press pitches that not only gets editors to open them from inbox, but take action. Plus we can help you adapt the copy into English, or into Chinese for Hong Kong press and Mainland editors, using lingos that can be readily repurposed across both print and social media.