03

SERVICES / PRINT MARKETING

Press Release & Advertorial

Press Release /
Advertorial /
Press Pitch /
Media Pitch /

Home 5 Services 5 Press Release & Advertorial | Services

Straight knows how to hook editors. Since most of us here come from a press background, we know how to create strong openings for all public relation or advertising related copies. We can create intriguing headlines, and help you get to the point quickly, elegantly and intelligently. Which is rather important, because journos – forever seeking breaking news and fresh takes on old ideas – are the last people you want to bore.

If you already have all the points worked out for your press release or advertorial, we’ll be happy to help you piece the content together in your company’s required tone and flow. If you don’t, we can take care of it from scratch and help you identity the right angle.

Thinking like journos, we can also help you come up with press pitches that not only gets editors to open them from inbox, but take action. Plus we can help you adapt the copy into English, or into Chinese for Hong Kong press and Mainland editors, using lingos that can be readily repurposed across both print and social media.

We have been working with Straight for over two years and are pleased to recommend them for assignments. Our business requires agility, flexibility and efficiency, as we must always meet demanding deadlines. Straight always managed to turn-around work quickly.
Francis Kor, Head of Business, Asia Pacific, New York Times

j

Related Services

Graphic Design
Brand Messaging
Company Profile
Translation & Localisation

Related Work

Bloomberg
New York Times
Janssen
Shiseido
Education First
Lamex
w

Related Blogs

Straight.

But not linear.

Email  info@straight.hk
Tel +852 2577 8001

14/F, Manning House
38-48 Queen's Road Central
Hong Kong