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Fluff doesn’t sell. Nor does hot air. Especially not in our content-rich digital age. Good brochure and leaflet writing should be informative and engaging; it needs to be persuasive right from the start – not at page two. And hard-sale rarely convinces; the angle shouldn’t centre on the products or services themselves, but rather their benefits, i.e. what your readers will get out of them.

From a print ad for a luxury car to a corporate brochure for a family office, Straight can help you strategize content with a strong hook, spot-on cover headlines, and a well-structured message focusing on your USPs. We’ll help you decide where to insert brand-strengthening messages, the appropriate spots for easy-to-scan bullets, the best places for sub-heads, call-outs or testimonials to help you sustain reader’s interest and attention. And let’s not forget the deal-closing call-to-actions at the end for successful sale conversion.

As for ads and posters, whether on print, TV or the MTR, brevity and creativity is the soul of this writing craft. Straight loves the challenge and satisfaction that comes with creating impacts with very few words. There’s no better fun, whether in Chinese, or English.

I was particularly impressed by the firm’s ability to seamlessly deliver anything from expert pieces on topics like private equity and factor-based investing to creative assets like banner ads for Bloomberg’s charitable events. I command both their professionalism and versatility and am pleased to recommend their services.

J. Wong, Bloomberg

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香港科技大學
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品牌故事

內容策略
品牌訊息傳遞
公司簡介
自傳、回憶錄與企業發展史
演講及獻辭
品牌語調指南
命名、標語與標題
文案分析

思維領導

思維領導
白皮書
個案研究

博客與文章

網站.程式.影片

網站設計
影片營銷
線上文案
電郵營銷
應用程式設計
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SEO.社交媒體.成長營銷

SEO 

Google廣告,PPC

社交媒體營銷
影響者營銷
客戶開發
付費搜尋
測試、分析與報告
中國內地社交媒體營銷
內容審核

平面出版

小冊子、傳單與廣告
平面設計

募資、銷售簡報

新聞稿與廣告
新聞通訊、報告與書籍

翻譯與編輯

翻譯、創譯與語言在地化
校正、編輯與改寫

培訓

文案創作培訓

Straight.

一言能盡,直話「值」說。

電郵  info@straight.hk
電話 +852 2577 8001

香港皇后大道中 38-48 號
萬年大廈 14 樓