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White Paper Copywriting

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Even in the digital age, it sometimes pays to go old school. Relatively lengthy pieces of content, white papers have long been used to establish authority, showcase knowledge and advocate solutions.

Converting your knowledge into a white paper that resonates with your audience can be tricky, especially if you work in a technical field. After settling on what you want to say and the audience you seek to engage, it’s important to mobilise the people and resources you will need, either from within or outside your organisation.

Since this is about advocating a solution to a general topic, extensive research, objectivity and third-party validation are crucial to ensure your white paper is taken seriously instead of dismissed as just another sales pitch.

At Straight, we have extensive experience producing white papers across industries from finance in Hong Kong to the internet in China. Working closely with your team, we can prepare a framework, coordinate the production process, transform dense industry jargon into compelling copy while keeping an eye on SEOs to ensure those in need of your expertise can discover it easily.

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