SERVICES / BRAND STORYTELLING
Copy Audit /
Copy Analysis /
Copywriting Analysis /
Competitive Messaging Analysis /
Translation Analysis /
Translation Audit /
Spending money on Facebook Ads and Google Adwords may well drive traffic top your website, but you need good copy to convert casual visits into proper leads and actual sales. Tinkering with the copy of your website, landing page or emails can lead to a sharp jump in conversions.
Online visitors have a limited attention span. Used to scan content, they are ready to click away as soon as it’s clear your cool design and fancy visuals don’t solve their problems or keep them entertained. Lame headlines, redundant copy, long and meandering sentences, poor justification and weak call-to-action are all crucial copy elements that ensure your visitors won’t stay long and will never convert into clients.
Straight can audit your copy across your assets (website, landing page, sales funnel, email series) and let you know what you need to change so that your copy stops driving away prospects and start driving sales instead.