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SERVICES / PRINT MARKETING

Graphic Design

Graphic Design Strategy /
Graphic Design Services /
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Creative Strategy /
Creative Concept /
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When art meets words and strategy in perfected harmony, wonders can happen.

Whether you need make a dense blog come to life, transform drab reports into a modern, glossy magazine, or condense rows of complex words and data and into acompelling infographic, Straight can help you transform your content into dynamic media that outperforms your competitors.

Forward-thinking, globally attuned minimalism is Straight’s graphic design mantra. We believe in vivid simplicity, clear calls to action and strong usability. These are the tools we use to communicate meaning, guide user experiences, create emotional connections and influence purchasing decisions

For any visual content you need to incorporate into your graphic design or marketing campaign, from photos, illustrations, a social post, a brochure, or an entire website, Straight can help strategize a brand new creative from scratch, partner with your in-house graphic design team or work within your brand guideline.

UNHCR – the UN Refugee Agency

As the contracted direct marketing partner of UNHCR (The UN Refugee Agency) for the past 4 years, Straight is responsible for producing the majority of the agency’s printed and online marketing collaterals. From their triannual newsletters, regular appeals, reports to eDMs and various ad-hoc projects, our work stretches from strategy to implementation, covering design, copy and photo curation.

UNHCR – the UN Refugee Agency

Donor retention pivots on donor engagement, which is very much about activating empathy and emotions. Taking time to pick the right images and utilising simple graphic concepts to highlight central messages, we try our best to make a difference every single project. Because we care.

Hong Kong University of Science and Technology

To celebrate its 25th anniversary, HKUST published “Prometheus in the Sky”, a 196-page book celebrating its many achievements across disciplines ranging from life sciences to engineering. Straight is proud to be one of the creative partners producing this commemorative work.

Lamex

As a world’s leading supplier of cutting-edge office furniture solutions, Lamex is committed to the idea that furniture is a crucial element in fostering the creativity and enhancing the well-being of workers. In addition to writing a regular blog about new developments in the industry and the company, we also produce brand books and product catalogues for Lamex, all informed by Lamex’s unique vision.

K11 Art Mall

Hosting regular art events, workshops and exhibitions, K11 – a revolutionary museum retail concept –  hire Straight regularly to produce its bilingual communication materials, from brochure, leaflets to press releases.

The Pawn

As a content partner for the Classified Group during its earlier period, we worked across all kinds of collaterals ranging from press releases and seasonal promotions to leaflets and brochures for many of the group’s outlets.

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Straight.

But not linear.

Email  info@straight.hk
Tel +852 2577 8001

14/F, Manning House
38-48 Queen's Road Central
Hong Kong