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		<title>COVID Ads That Click</title>
		<link>https://www.straight.hk/zh-hant/advertisement-zh-hant/blog-ad-copywriting-covid-ad/</link>
					<comments>https://www.straight.hk/zh-hant/advertisement-zh-hant/blog-ad-copywriting-covid-ad/#respond</comments>
		
		<dc:creator><![CDATA[Jackie]]></dc:creator>
		<pubDate>Thu, 13 Aug 2020 07:50:22 +0000</pubDate>
				<category><![CDATA[advertisement]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[slogan]]></category>
		<guid isPermaLink="false">http://www.straight.hk/%e6%9c%aa%e5%88%86%e9%a1%9e/blog-ad-copywriting-covid-ad/</guid>

					<description><![CDATA[<p>The post <a rel="nofollow" href="https://www.straight.hk/zh-hant/advertisement-zh-hant/blog-ad-copywriting-covid-ad/">COVID Ads That Click</a> appeared first on <a rel="nofollow" href="https://www.straight.hk/zh-hant/">Straight</a>.</p>
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										<content:encoded><![CDATA[<div class="et_pb_section et_pb_section_0 et_section_regular" >
				
				
				
				
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				<div class="et_pb_text_inner">COVID-19 has been a huge blow to all kinds of businesses. While it feels like time is standing still, businesses can still thrive provided they are flexible enough to switch everything to quarantine mode. Especially during a crisis as acute as this pandemic, companies must get <span style="text-decoration: underline;">creative</span>, strategize with great designs, <span style="text-decoration: underline;">slogans</span> and copies that resonate with people. Yes, we are all suffering but maybe we all try to do something to put an end to this.</p>
<p>Before publishing your next ad, bear in mind that <span style="text-decoration: underline;">copywriting</span> clicks big time when <span style="text-decoration: underline;">creativity</span> meets social consciousness. It’s time to recognize the importance of </span><span style="font-size: 16px; text-decoration-line: underline;">social strategy</span><span style="font-size: 16px;"> and </span><span style="font-size: 16px; text-decoration-line: underline;">social content</span><span style="font-size: 16px;">. Staying current, relevant and constantly present is the key to winning the hearts of your customers.</p>
<p>Let’s grab a Quarantini and look at some of the smartest <span style="text-decoration: underline;">ads</span> of the Covid era.</div>
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				<div class="et_pb_text_inner"><h1>1. <a href="https://esputnik.com/en/blog/marketing-during-covid-19-crisis-cases-strategies-examples">Fake News Series</a></h1></div>
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							<h1 class="et_pb_slide_title">Noise-cancelling headphones ad by SkullCand.</h1><div class="et_pb_slide_content"><p> <img loading="lazy" src="http://www.straight.hk/wp-content/uploads/2020/08/skullcandy_anticrusher_edited-361x1024_副本.jpg" width="360" height="470" alt="" class="wp-image-2117 alignnone size-full" srcset="https://www.straight.hk/wp-content/uploads/2020/08/skullcandy_anticrusher_edited-361x1024_副本.jpg 360w, https://www.straight.hk/wp-content/uploads/2020/08/skullcandy_anticrusher_edited-361x1024_副本-230x300.jpg 230w" sizes="(max-width: 360px) 100vw, 360px" /></p></div>
							
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							<h1 class="et_pb_slide_title">Anti-rumours ads by a government body in He Nan, China.</h1><div class="et_pb_slide_content"><p><img loading="lazy" src="http://www.straight.hk/wp-content/uploads/2020/08/AC4C00D7-F90B-4634-9979-80D671164BE9_副本-1.jpg" width="358" height="533" alt="" class="wp-image-2116 alignnone size-full" srcset="https://www.straight.hk/wp-content/uploads/2020/08/AC4C00D7-F90B-4634-9979-80D671164BE9_副本-1.jpg 358w, https://www.straight.hk/wp-content/uploads/2020/08/AC4C00D7-F90B-4634-9979-80D671164BE9_副本-1-202x300.jpg 202w" sizes="(max-width: 358px) 100vw, 358px" /></p></div>
							
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				<div class="et_pb_text_inner"><h1>2. <a href="https://esputnik.com/en/blog/marketing-during-covid-19-crisis-cases-strategies-examples">Social Distancing Series</a></h1></div>
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							<h1 class="et_pb_slide_title">New McDonald’s logo in Brazil.</h1><div class="et_pb_slide_content"><p><img loading="lazy" src="http://www.straight.hk/wp-content/uploads/2020/08/McDonalds_logo_separated-800x540px_副本.jpg" width="360" height="243" alt="" class="wp-image-2070 alignnone size-full" srcset="https://www.straight.hk/wp-content/uploads/2020/08/McDonalds_logo_separated-800x540px_副本.jpg 360w, https://www.straight.hk/wp-content/uploads/2020/08/McDonalds_logo_separated-800x540px_副本-300x203.jpg 300w" sizes="(max-width: 360px) 100vw, 360px" /></p></div>
							
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							<h1 class="et_pb_slide_title"> Coca-cola ad in Times Square, New York.</h1><div class="et_pb_slide_content"><p><img loading="lazy" src="http://www.straight.hk/wp-content/uploads/2020/08/Coke-Ad_副本.jpg" width="360" height="450" alt="" class="wp-image-2069 alignnone size-full" srcset="https://www.straight.hk/wp-content/uploads/2020/08/Coke-Ad_副本.jpg 360w, https://www.straight.hk/wp-content/uploads/2020/08/Coke-Ad_副本-240x300.jpg 240w" sizes="(max-width: 360px) 100vw, 360px" /></p></div>
							
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							<h1 class="et_pb_slide_title">Social Distancing Ad plea By WHO.</h1><div class="et_pb_slide_content"><p><img loading="lazy" src="http://www.straight.hk/wp-content/uploads/2020/08/1E73C2E5-0E66-4BD1-826D-C422BA876746-1024x663_副本.jpg" width="360" height="233" alt="" class="wp-image-2067 alignnone size-full" srcset="https://www.straight.hk/wp-content/uploads/2020/08/1E73C2E5-0E66-4BD1-826D-C422BA876746-1024x663_副本.jpg 360w, https://www.straight.hk/wp-content/uploads/2020/08/1E73C2E5-0E66-4BD1-826D-C422BA876746-1024x663_副本-300x194.jpg 300w" sizes="(max-width: 360px) 100vw, 360px" /></p></div>
							
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				<div class="et_pb_text_inner"><h1>3. <a href="https://esputnik.com/en/blog/marketing-during-covid-19-crisis-cases-strategies-examples">Mask Series</a></h1></div>
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							<h1 class="et_pb_slide_title">Wildlife protection ads by Beijing Center of Disease Control and Prevention & Beijing Institute of Health Education.</h1><div class="et_pb_slide_content"><p><img loading="lazy" src="http://www.straight.hk/wp-content/uploads/2020/08/All-Heroes-Wear-Masks-980x487_副本.jpg" width="360" height="179" alt="" class="wp-image-2311 alignnone size-full" srcset="https://www.straight.hk/wp-content/uploads/2020/08/All-Heroes-Wear-Masks-980x487_副本.jpg 360w, https://www.straight.hk/wp-content/uploads/2020/08/All-Heroes-Wear-Masks-980x487_副本-300x149.jpg 300w" sizes="(max-width: 360px) 100vw, 360px" /></p></div>
							
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							<h1 class="et_pb_slide_title">Digital Payment Ad By Rabitabank.</h1><div class="et_pb_slide_content"><p><img loading="lazy" src="http://www.straight.hk/wp-content/uploads/2020/08/7A4FC0AD-4640-4675-BB8F-0A6E2A163E46_副本.jpg" width="360" height="254" alt="" class="wp-image-2310 alignnone size-full" srcset="https://www.straight.hk/wp-content/uploads/2020/08/7A4FC0AD-4640-4675-BB8F-0A6E2A163E46_副本.jpg 360w, https://www.straight.hk/wp-content/uploads/2020/08/7A4FC0AD-4640-4675-BB8F-0A6E2A163E46_副本-300x212.jpg 300w" sizes="(max-width: 360px) 100vw, 360px" /></p></div>
							
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				<div class="et_pb_text_inner"><h1>4. <a href="https://esputnik.com/en/blog/marketing-during-covid-19-crisis-cases-strategies-examples">COVID Weight Gain Series</a></h1></div>
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							<h1 class="et_pb_slide_title">At-home fitness ad by Gold's Gym.</h1><div class="et_pb_slide_content"><p><img loading="lazy" src="http://www.straight.hk/wp-content/uploads/2020/08/671F1329-75ED-492A-A526-11DD9EE46E43-731x1024_副本.png" width="360" height="504" alt="" class="wp-image-2068 alignnone size-full" srcset="https://www.straight.hk/wp-content/uploads/2020/08/671F1329-75ED-492A-A526-11DD9EE46E43-731x1024_副本.png 360w, https://www.straight.hk/wp-content/uploads/2020/08/671F1329-75ED-492A-A526-11DD9EE46E43-731x1024_副本-214x300.png 214w" sizes="(max-width: 360px) 100vw, 360px" /></p></div>
							
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							<h1 class="et_pb_slide_title">Rooting-for-our-cities ad campaign by Didi, China’s car app company similar to Uber.</h1><div class="et_pb_slide_content"><p><img loading="lazy" src="http://www.straight.hk/wp-content/uploads/2020/08/Didi-Ad-1024x512.jpg" width="1024" height="512" alt="" class="wp-image-1449 alignnone size-large" srcset="http://www.straight.hk/wp-content/uploads/2020/08/Didi-Ad-980x490.jpg 980w, http://www.straight.hk/wp-content/uploads/2020/08/Didi-Ad-480x240.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" /></p></div>
							
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<p>The post <a rel="nofollow" href="https://www.straight.hk/zh-hant/advertisement-zh-hant/blog-ad-copywriting-covid-ad/">COVID Ads That Click</a> appeared first on <a rel="nofollow" href="https://www.straight.hk/zh-hant/">Straight</a>.</p>
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