Stories about Stories.

Thought Leadership in Four Words

By Jackie

Have you ever encountered difficulties understanding new phrases, jargon and “suitcase words”?

You’re not the only one!

Thought leadership has been under the spotlight nowadays as even its definition remains unclear. Russ Klein, the CEO of American Marketing Association, a highly respected in the industry, summarized thought leadership with 4 words: originality, inspiration and principled stands.

Let’s learn how we too can become the best version of ourselves by visiting this link.

Brand Storytelling

Content Strategy
Brand Messaging
Company Profiles
Speeches
Tone of Voice
Naming & Slogans
Copy Audit

Brand Journalism

Thought Leadership
White Papers
Case Studies
Blogs & Articles

Print Marketing

Brochures
Presentations
Press Releases
Newsletters
Reports
Books

Digital & SEO Marketing

Website Design
SEO Marketing
Content Audit
Digital Copywriting
Video Scripts & Video
Email Marketing
App Design
Infographics

Social Marketing

Social Strategy
Social Content
Paid Media
WeChat Marketing

Translation & Editing

Translation
Localisation
Transcreation
Editing & Rewriting

 

Training

Content Training

Straight.

Make every word tell with Straight.

Email  info@straight.hk
Tel +852 2577 8001

14/F, Manning House
38-48 Queen’s Road Central
Hong Kong