Stories about Stories.

8 Copywriting Courses to Enroll Now

By Jackie

Aspire to be the best? There’s always something to learn from the masters of copywriting!

1. American Writers AND Artists Inc.: ‘Accelerated Program for Six-Figure Copywriting

Kickstart Your Copywriting Journey with Mark Ford aka Michael Masterson

Designed by a copywriting genius, the course includes all the fundamentals of copywriting along with 30 years of timeless copywriting samples for you to learn from. Write eye-catching headlines, create your flow, perfect your structure and most importantly, watch yourself gradually transform into a wordsmith who writes effortlessly. Learn to write right with this constantly expanding program that includes 700 pages of online and printable materials, a forum and support.

Date: Anytime
Duration: Self-paced
Fees: 497 USD
Link: click here to find out more

2. Success Works’ Copywriting Course: SEO Copywriting Certification

Open New Doors by Acquiring SEO Copywriting Skills

Crowned “the pioneer of SEO copywriting” by Forbes, Heather Lloyd-Martin shares her expertise on B2B digital content, coaching you to write impactful words that convert into sales and revenue. This one and only industry-endorsed training program focuses on web contentkeyword search and social media. With continuous updates, feedbacks and support every step of the way, learn to make your brand visible.

Date: Anytime
Length of Course: Self-paced
Fees: 995 USD
Link: click here to find out more

3. University Arts London: Fashion Journalism Online Short Course

Bring Your Inner Fashionista to Life

Brought to you by London College of Fashion, this interactive course provides a glimpse of the glamorous world of fashion journalism. From fashion news and interviewing tips to predicting trends and pitching to editors, legendary fashion journo and creative icon John William takes you on a journey to explore the beauty of words and what it’s like to be a fashion writer.

Dates: From 14/09/2020 – 19/10/2020
Length of course: 6 weeks
Fees: 400 GBP
Link: click here to find out more

4. CherryLeaf: Technical Copywriting Training Course

Write Technical Copy that Turns Them On

Tech copywriting does not have to be dull. Learn how to make rocket science as understandable as it’s  exciting. Co-created by  25 developers, technical writers and documentarians, this course teaches you to plan, structure and write compelling, persuasive technical copy.  Use razor sharp crystal clear writing to dominate a vital copywriting niche in our Attention Economy.

Date: Anytime
Length of course: Self-paced
Fees: Monthly subscription of 20 GBP
Link: click here to find out more

5. Udemy: Writing White Papers — An All Levels Strategy

Uncover the Secrets of Writing White Papers

White papers educate readers while presenting your unique solutions. Even with sound research skills and a drive to innovate, you can still struggle to know how to start. Turn things around with communications consultant Len Smith and online marketing expert Sean Kaye who will  give you insider tips and the resources needed to plan, structure and write insightful white papers from scratch and with flair.

Date: Anytime
Length of course: Self-paced
Fees: 89.99 USD
Link: click here to find out more

6. American Writers and Artists Inc.: Copywriting for Nonprofits: How to Write Inspiring Copy for the Fundraising Market

Write for a Cause: NGO Copywriting

Designed by Karen Zapp, this comprehensive online course teaches you to tell stories that move people. You will not only get access to key glossary and tools, but also an exclusive collection of audios called Five Conversations with the Masters, during which fundraising experts Mal Warwick and Jerry Huntsinger share their insights. Learn from great fundraising samples created by the biggest names in the industry.

Date: Anytime
Length of course: Self-paced
Fees: 497 USD
Link: click here to find out more

7. edX: Writing for Social Media

Make Them Like, Comment and Share

Social media has become a popular channel for institutions and businesses to convey information, build their presence and connect with audiences. But is it as easy as it seems? Created by University of California, Berkeley and run by Tim Peters – a lead content strategist with Tata Consultancy Services – this course will teach you online writing strategies to craft content that resonates with online audiences.

Date: to be announced
Length of course: 4 weeks (3-5 hours/week)
Fees: Free enrollment, 199 USD for a certificate
Link: click here to find out more

Brand Storytelling

Content Strategy
Brand Messaging
Company Profiles
Speeches
Tone of Voice
Naming & Slogans
Copy Audit

Brand Journalism

Thought Leadership
White Papers
Case Studies
Blogs & Articles

Print Marketing

Brochures
Presentations
Press Releases
Newsletters
Reports
Books

Digital & SEO Marketing

Website Design
SEO Marketing
Content Audit
Digital Copywriting
Video Scripts & Video
Email Marketing
App Design
Infographics

Social Marketing

Social Strategy
Social Content
Paid Media
WeChat Marketing

Translation & Editing

Translation
Localisation
Transcreation
Editing & Rewriting

 

Training

Content Training

Straight.

Make every word tell with Straight.

Email  info@straight.hk
Tel +852 2577 8001

14/F, Manning House
38-48 Queen’s Road Central
Hong Kong