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服务 / PRINT MARKETING
Brochures, Leaflets & Ads
Leaflets /
Sales Brochures /
Posters
Service Guides
Corporate Brochures /
Real Estate Brochures
Catalogues
Fact Sheets /
Fluff doesn’t sell. Nor does hot air. Especially not in our content-rich digital age. Good brochure and leaflet writing should be informative and engaging; it needs to be persuasive right from the start – not at page two. And hard-sale rarely convinces; the angle shouldn’t centre on the products or services themselves, but rather their benefits, i.e. what your readers will get out of them.
From a print ad for a luxury car to a corporate brochure for a family office, Straight can help you strategize content with a strong hook, spot-on cover headlines, and a well-structured message focusing on your USPs. We’ll help you decide where to insert brand-strengthening messages, the appropriate spots for easy-to-scan bullets, the best places for sub-heads, call-outs or testimonials to help you sustain reader’s interest and attention. And let’s not forget the deal-closing call-to-actions at the end for successful sale conversion.
I was particularly impressed by the firm’s ability to seamlessly deliver anything from expert pieces on topics like private equity and factor-based investing to creative assets like banner ads for Bloomberg’s charitable events. I command both their professionalism and versatility and am pleased to recommend their services.