Lead Generation

Inbound marketing /
Growth Marketing /
COR Marketing /

Beyond helping to clarify your message, building your content, and making it discoverable in search engine, Straight also provides end-to-end inbound and growth solutions to help generate leads for your company, site or project. And we don’t just do it, we think out of the box.

Whether you’re a B2B start-up looking to recruit customers from around the globe, an international education provider searching for new leads in China, or a foreign property developer eager to make sales in Hong Kong, Straight can help find and nurture sales-ready leads to grow your business and online engagement.

Driving both short and long term planning and strategy, Straight begins all holistic inbound projects by setting monthly lead acquisition goals and identifying the best content or campaign strategy. For B2B cases, this could involve a series of blogs, webinars or ebooks; for B2C cases, paid search pilots or Facebook campaigns are more often used. Next, we would develop, produce, optimise and improve the content or campaign against active testing and performance analytics to identify the best asset model that leads to a potential client filling in contact and other information, and through to the sales door down the line.

Depending on the performance of traffic-to-lead conversion ratios, we may revise the content or campaign strategy, or scale successful efforts with high ROI and adopt them as new inbound workflows and formulas.


Related Services

Content Audit
Google Ads, PPC
Social Media
Paid Media
China Social Marketing
Testing, Analytic & Reporting
Video Marketing
Blog & Article
Thought Leadership

Related Work


Related Blogs

Brand Storytelling

Content Strategy
Brand Messaging

Company Profile

Biography, Memoir & Corporate History

Speech & Message

Tone of Voice Guide

Name, Slogan & Heading

Copywriting Audit

Brand Journalism

Thought Leadership

White Paper

Case Study

Blog & Article

Web, App & Video

Website Design

Video Marketing

App Design


Email Marketing

Digital Copywriting

SEO, Social & Growth


Google Ads, PPC

Social Media Marketing

Influencer Marketing

Paid Media

Lead Generation

Testing, Analytic & Reporting

Social Marketing in China

Content Audit

Print Marketing

Graphic Design

Brochure, Leaflet & Ad

Pitch & Presentation

Press Release & Advertorial

Newsletter, Report & Book

Translation & Editing

Translation, Transcreation & Localisation

Proofreading, Editing & Rewriting


Content Training


But not linear.

Email  info@straight.hk
Tel +852 2577 8001

14/F, Manning House
38-48 Queen's Road Central
Hong Kong