Crafting Insightful Content for Bloomberg’s Brand Journalism Engine
Explore how we help Bloomberg craft thought-leadership, white papers, press releases, slogans and eDMs with deep reporting, data-driven insights and exclusive takes for global leaders.
Brand Journalism / Brand Messaging / Thought Leadership / White Papers
Helping Pfizer’s Turn “Love Your Heart”into the City’s Top Heart Matters Portal
For two years, Straight provided content strategy, content production (photography and writing) as well as SEO services to help Pfizer build a library of bilingual, informed articles on cardiovascular health.
Content Strategy / Brand Journalism / SEO
Using Micro-influencers to Build Leads for a Global Crypto Plaform
Explore how we drafted 150 micro-influencers worldwide to document their investment experience with Crypto Locally to drive leads and conversions.
Generating Regional Sales Leads for a Development in Zhuhai
See how we converted 30% of BWC’s targeted FB ad audience to the sales room via thoughtful lead generation strategies, inspiring creatives, rigorous content testing and adept retargeting.
De-mystyfying Global Affairs and Creating Emotional Connections for Unhcr
Explore how we support United Nation’s Refugee Agency, as its contracted direct-marketing partner, to convert donors into loyal, long term supporters.
Crafting Long-form White Papers for Ftse Russell
Crafting a white paper about the timing, conditions and potential impact of the inclusion of China’s domestic bonds in the FTSE Russell indices.
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Content Marketing Institute (CMI) reported that 91% of B2B brands use content marketing as compared with 86% of B2C brands.