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Crafting Insightful Content for Bloomberg’s Brand Journalism Engine

Explore how we help Bloomberg craft thought-leadership, white papers, press releases, slogans and eDMs with deep reporting, data-driven insights and exclusive takes for global leaders.

Brand Journalism / Brand Messaging / Thought Leadership / White Papers

Helping Pfizer’s Turn “Love Your Heart”into the City’s Top Heart Matters Portal

For two years, Straight provided content strategy, content production (photography and writing) as well as SEO services to help Pfizer build a library of bilingual, informed articles on cardiovascular health.

Content Strategy / Brand Journalism / SEO

Using Micro-influencers to Build Leads for a Global Crypto Plaform

Explore how we drafted 150 micro-influencers worldwide to document their investment experience with Crypto Locally to drive leads and conversions.

Lead Generation / Influencer Marketing / SEO and SEM / Social Media Marketing / Video Marketing /

Generating Regional Sales Leads for a Development in Zhuhai

See how we converted 30% of BWC’s targeted FB ad audience to the sales room via thoughtful lead generation strategies, inspiring creatives, rigorous content testing and adept retargeting.

Lead Generation / Website Design / Social Media Marketing / Video Marketing / Email Marketing

Raising the Design Bar for a Listed Mining Company

An attempt to steer away from stereotypes to build a clean, uncluttered site for PYX Resources with contemporary aesthetics and a friendly, engaging tone of voice.

Website Design / Digital Copywriting

Telling Hkjc’s Charitable Stories in Aiding Youth, Minorities and Edlerlies

Helping the Hong Kong Jockey Club craft long-form case study for a series of decade-long charitable projects with in-depth reporting and engaging storytelling.

Case Studies / Reports

De-mystyfying Global Affairs and Creating Emotional Connections for Unhcr

Explore how we support United Nation’s Refugee Agency, as its contracted direct-marketing partner, to convert donors into loyal, long term supporters.

Brand Messaging / Brochure Design / Newsletters and Reports / Email Marketing

Breathing Heritage and Trust into a Family Office’s Marketing Assets

Helping Harmony Advisors tell the story of how they help UHNW clients grow wealth and build legacy through a brand new digital and social presence.

Website Design / WeChat Marketing / Brand Journalism / Thought Leadership

Crafting Long-form White Papers for Ftse Russell

Crafting a white paper about the timing, conditions and potential impact of the inclusion of China’s domestic bonds in the FTSE Russell indices.

Brand Journalism

Building a Cultured Brand Voice for the Hari

See how we help the Harilela-owned Belgravia-based London hotel craft a unique voice that reflects the brand’s layered, singular attributes, and make it resonates across chatrooms and staffroom.

Tone of Voice Guide / Digital Copywriting

Bringing Cultural and Linguistic Nuance to Swire Hotel’s Magazine Transcreation

See how we adapt “In-House”, a magazine distributed by the Swire Group in airport lounges and their hotels in Asia, from English to Chinese for their mainland audience.

Transcreation / Localisation

Turning IHS Markit’s Financial and Business Data into Actionable Insights

Writing case studies for IHS’ cutting-edge technology that win awards and engage a wider audience keen for new perspectives on businesses, the economy, markets and finance.

Case Studies / Translation

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Tel +852 2577 8001

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Wan Chai
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