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Brand Storytelling

Straight lives for stories. Great stories appeal to the deepest emotions and convert people to take action. They are the favourite tool we use to give your brand a soul and a personality, to help you cultivate trust, build authority, and a lasting impression in the memory.

Brand Storytelling / Copywriting / Content Strategy / Brand Messaging / Company Profile / Biography & Memoir / Speeches & MessageTone of Voice / Naming & SloganCopywriting Audit



Thought Leadership

For brands with big ideas, Straight is your trusted thought-leadership partner. With a strong background in tech, banking and finance, we produce exceptional – yet never-boring – thought leadership campaigns to help corporates and start-ups lead conversations and establish authority.

Thought Leadership / White Paper / Case Study Blog & Article



Web, App, Video

Content, especially written content, is at the heart of Straight’s web, app and video marketing efforts. An expert in storytelling and conversion copywriting, we leverage compelling content with effective designs, audience insights and search data to create powerful digital assets that travel and convert.

Website Design / Video Marketing / App Design / Infographic / Email Marketing / Digital Copywriting



SEO, Social, Growth ›

We can be straight. Not every keyword will get ranked on the search engine, since only so many top spots exist. Never a maker of blind promises, Straight thrives on taking an honest, holistic, macro approach to help clients identify combined SEO, SEM strategies that drive leads and sales across different search and social platforms.

SEO / Google Ads & PPC / Lead Generation
Testing, Analytic & Reporting / Social Media Marketing / Influencer Marketing / Paid Media / Social Marketing in China / Content Audit



Print Marketing

Long live print. In a world clogged with digital noise, receiving a piece of printed collateral captures our attention. Straight writes and designs all kinds of printed content. From a brochure to an annual report, we’ll help you design world-class assets with strong hooks and spot-on headlines.

Graphic Design / Brochure, Leaflet & Ad / Pitch & Presentation / Press Release & Advertorial / Newsletter, Report & Book



Translation & Editing

Straight prides ourselves as a completely bilingual agency. Harnessing excellent linguistic abilities, wide domain expertise and the multicultural heritage of our team, Straight ensures your audience always hear exactly what you intended to say via flawless translation, transcreation and rigorous editing.

Translation & Localisation / Editing & Rewriting




If you want to do some of what we do in-house instead of hiring us, we are happy to share the tools of our trade with your team. Whether you want your staff to learn essential writing tips, investigate how to write copy that converts  or explore the fundamentals of content marketing, Straight can tailor a training programme to help you get better at what we do.

Content Training

I was very happily impressed with the fast reaction time and how easy it was to communicate with the different members of the team resulting in great work that exceeded initial expectations.

Oliver Hasler, PYX Resources

Your content is your ambassador. Tell the world who you are no matter where your content appears.

Interestingly, as “the shoemaker goes barefoot” saying goes, most content marketing companies don’t market themselves with content.


But not linear.

Email  info@straight.hk
Tel +852 2577 8001

17/F, 80 Gloucester Road
Wan Chai
Hong Kong