NGO & Charity Translation

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Telling stories about humanitarian issues and crises, describing how an NGO is helping, and reporting on the impact of this help pretty much sums up the main tasks involved in NGO copywriting & translation. To excel at these tasks, the trick is to create an emotional connection with readers and doners, thereby persuading them to take actions.

From welcome booklets, newsletters, donation appeals, annual impact reports and extensive case studies and project reports, Straight has helped numerous local and global NGOs connect to their readers through executing skillful storytelling and translation, creating relatable asks and messaging, addressing pain points, writing memorable CTAs and giving meanings to cold statistics.

United Nation Refugee Agency (UNHCR)

Newsletter strategy, design, content copywriting & translation 
Donor appeals strategy, design, content copywriting & translation 
Reports production 
Welcome package
Letters & messages translation 
Website content 

Doctors Without Borders (MSF)

Welcome book design, content copywriting & translation 
Welcome eDM copywriting & translation 
Brochures copywriting & translation 

Amnesty International

Booklets copywriting & translation 

Ocean Park Conservation Foundation Hong Kong (OPCFHK)

Annual report strategy, copywriting & English to Chinese translation 

PolyU Jockey Club Design Institute for Social Innovation

Report Editing & English to Chinese translation 

Yan Oi Tong

Annual report editing & translation 

I was particularly impressed by the firm’s ability to seamlessly deliver anything from expert pieces on topics like private equity and factor-based investing to creative assets like banner ads for Bloomberg’s charitable events. I command both their professionalism and versatility and am pleased to recommend their services.

J. Wong, Bloomberg


Related Services

Editing & Rewriting

Graphic Design
Digital Copywriting

Related Work

IHS Markit
New York Times
The UN Refugee Agency
Super Park
Woods Bagot
Harmony Advisors

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But not linear.

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