Social Media Marketing

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From launching products on Facebook, tweeting explainer videos on WeChat, to posting thought leadership pieces on Linked-In, businesses have dramatically increased their presence on social media everywhere – in HK and in China. As the amount of content explodes across social media channels, it’s getting hard to be heard.

To cut through this digital cacophony, let Straight do the thinking on your behalf. We would begin by setting clear objectives – are you using social media to build traffic, increase brand awareness or attract leads for customers or investors? – before performing social audits to help you understand current performance and future opportunities. Then we scour your data to identify the right platform to be on, the right campaigns to use, and the right personas for microtargeting.

Integrating your voice, messaging and branding, our team of designers, copywriters, motion graphic specialists and videographers develop ideas, big and small, to craft a precise, actionable and measurable strategy. Next, we produce and develop the content – and test them – while guaranteeing fast turnaround across all your social media assets, whether they are graphics, copies or videos, created from scratch, or adapted from existing assets.

Using social media listening, monitoring and analytics, Straight can also explore what your competitors are doing in Hong Kong, in China or overseas, while assessing the effectiveness of your content and unearth new insights to refine your strategy. You don’t want your content retweeted by bots while your competitors attract the attention of valuable micro-influencers!

Discuss with Straight today to boost the overall performance of your social media strategy.

Executing Linkedin & Lead Gen Strategy for Atradius

Atradius is a global B2B insurance company specialising in trade credit insurance, surety and debt collections services. As the company’s retained social media and content partner, we manage its Asia LinkedIn account, provide lead generation strategy, and produce brochures, blogs and video content to promote their insights and thought-leadership.

Launching Global ESG Data Platform Via Linkedin & SEM

ESGhub, funded by the likes of ZhenFund, Horizons Ventures, HSBC and JP Morgan, harnesses the power of AI and ethical metrics to centralise financial and ESG data collection. Launched in 2022, Straight was tasked to launch its LinkedIn channel, paid ads and SEM efforts.

Generating Regional Sales Leads for a Development in Zhuhai

See how Straight helped to convert 30% of BWC’s targeted FB ad audience to the sales room via thoughtful lead generation strategies, inspiring social media creatives, rigorous content testing and adept retargeting.

Helping LongAsia Find Users for its New Global Trading App & Site

Find out how we helped LongAsia – global investment platform targeting institutions and high net worth clients – launch its services in APAC through social media advertising via Facebook.

Managing Atfx’s Social Media Channels & Fine-tuning Messaging

ATFX is an award-winning online brokerage focused on providing customer-centric trading experience. As its social media marketing partner, we helped fine-tune their social media messaging, teste them and manage their ad campaigns on Facebook, LinkedIn and Google.

Push up Midland’s Social Engagement + Followers Via Ad Boosting

Midland was looking for ways to draw new, young followers to their social media channel and we came up with a series of inspirational, share-worthy stories and scenarios and several Facebook voting campaigns to encourage young, first-time buyers to “get on the car”.


Boosting younger followers was the order of the day. To this end, Straight devised a series of Facebook voting campaigns to engage readers to express their opinions on ‘everyday’ family and health topics aligning with the brand’s service ethos.


Carlsberg’s digital campaigns are a reflection of their famous “probably the best” on-ground marketing variants. Straight was hired provide English copies to ensure their famed tone of voice is not lost in their social media campaigns.

I was particularly impressed by the firm’s ability to seamlessly deliver anything from expert pieces on topics like private equity and factor-based investing to creative assets like banner ads for Bloomberg’s charitable events. I command both their professionalism and versatility and am pleased to recommend their services.

J. Wong, Bloomberg


But not linear.

Email  info@straight.hk
Tel +852 2577 8001

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