Thought Leadership

Thought Leaders /
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Thought Leadership Strategy / /
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Home 5 Services 5 Thought Leadership

Thought leadership is more than a buzzword

Done well, thought leadership can help your company build authority. Publishing regular, high-quality first-person content addressing industry challenges, happenings, experience and discoveries will help you convey intellectual capital, set off industry conversations, build trust among your audience, and make informed business decisions sometimes worth millions of dollars.  Done poorly, thought leadership can make you look shallow.  

Let Straight help you make your thinking stand out

Whether you need regular corporate blogs that confront industry pain points with insights and answers; case studies that tell the story about the trials and setbacks facing your clients and how you help them overcome; white papers that marry in-depth research with unique insights and flawless writing to disseminate your latest philosophy; or e-books that leverage on your expertise to improve inbound marketing and lead generation, you can rely on Straight to help you establish credibility and make your thinking stand out. Trust us to help you clarify thoughts and deliver insights in a manner reflective of your company’s personality, expertise and unique take on the topics that matters to your audience.  

Convert commercial success into new growth opportunities

Beyond helping you clarify thoughts in a manner reflective of your company’s personality, expertise and unique take on the topics that matters to your audience, we will also distribute your thought leadership pieces across key social media channels, while ensuring your insights to stay on top of search results and top-of-mind with your target audience.


LinkedIn content strategy
LinkedIn content management & production
Lead generation strategy
Read Atradius’ LinkedIn posts here

Standard & Poor’s

English & Chinese messaging
Conference eDMs

IHS Markit

English & Chinese messaging
Sales brochures
Case studies
Awards pitches
Chinese translation
Japanese translation

Hong Kong Baptist University (HKBU)

Research articles copywriting for business magazine
Business school website content revamp
Alumni communications
Slogans & naming
Posters & leaflets

Pfizer Love Your Heart



Blogs & thought-leadership copywriting & translation


Product brochures, design, copywriting and translation
Pitchdeck copywriting and translation

Stop winging it. Start marketing your business the way it deserves.

Digital Marketing Institute (DMI) reported that digital channels now influence 92% of B2B buying decions.

I was particularly impressed by the firm’s ability to seamlessly deliver anything from expert pieces on topics like private equity and factor-based investing to creative assets like banner ads for Bloomberg’s charitable events. I command both their professionalism and versatility and am pleased to recommend their services.
J. Wong, Bloomberg


Related Services

White Paper
Case Study
Newsletter, Book & Report
Translation & Transcreation
Proofreading & Editing

Related Work

FTSE Russell
Harmony Advisors
Standard Chartered
Allianz GI

Related Blogs

Thought Leadership in Four Words
How to Talk to Gen Z
Five Tips on Crafting Slogans


But not linear.

Email  info@straight.hk
Tel +852 2577 8001

17/F, 80 Gloucester Road
Wan Chai
Hong Kong