Technology & Innovation Translation

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Finding the sweet spot between the complex world of technology and simple, engaging content that draws both investors, educated tech buyers and ordinary consumers is challenging. But picking an experienced technology copywriting & translation agency such as Straight, you can leave us to do the heavy lifting for you.

A trusted content partner for several global data companies and local I&T institutions including Hong Kong Science & Technology Parks Corporation and Hong Kong Cyberport, Straight also regularly provides bilingual content copywriting and translation services to local and global tech and fintech start-ups. From long-form case studies, awards decks, social posts, to elevator pitches, website and brochure messaging, we help create concise and valuable content that addresses pain points, educate readers on their level, generate engagement and convert sales, while keeping tech jargons to the minimum.

Amperex Technology (ATL)

English & Chinese messaging 
Website copywriting & translation
Brochure copywriting & English to Simplified Chinese translation

Hong Kong Unversity of Science & Technology (HKUST)

25th Anniversary Book Design, Editing and Translation 
Read the book here

Hong Kong Science & Technology Park (HKSTP)

Company profiles copywriting & translation for several hundred tech companies
Social media posts copywriting & translation 
See HKSPT’s FB page here

Hong Kong Institution of Engineers (HKIE)

President messages & speeches copywriting & translation
Annual reports copywriting & translation 
Presentation decks design & copywriting

IHS Markit

English & Chinese messaging copywriting & translation 
Sales brochures translation 
Factsheet translation
Thought-leadership copywriting
Blogs copywriting
Case studies
Awards pitches
Chinese translation
Japanese translation



I was particularly impressed by the firm’s ability to seamlessly deliver anything from expert pieces on topics like private equity and factor-based investing to creative assets like banner ads for Bloomberg’s charitable events. I command both their professionalism and versatility and am pleased to recommend their services.

J. Wong, Bloomberg


Related Services

Editing & Rewriting

Graphic Design
Digital Copywriting

Related Work

IHS Markit
New York Times
The UN Refugee Agency
Super Park
Woods Bagot
Harmony Advisors

Related Blogs

COVID Advertising


But not linear.

Email  info@straight.hk
Tel +852 2577 8001

17/F, 80 Gloucester Road
Wan Chai
Hong Kong