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On average, only 28% of the words are read on a page. Readers tend to scan keywords and fish out phrases that grab their attention. Copies that rigorously prioritize information with clear headings and concise paragraphs written in purposeful, engaging manner, are the ones that get read, while copies written like a story also sustains focus longer.

Beginning our devoted journey as a copywriting agency 15 years ago, Straight has always been a faithful storyteller and a word economy  practitioner. We help our clients create copies with critically selected words that not only advocate their insights, but reflect their persona and motivate their audience.

From a hotel name, a finance event slogan, a startup pitch deck, a property launch brochure, the entire insurance sales funnel, chairman speeches, annual reports, to blogs, newsletters and long-form thought leadership, Straight has produced high-standard copywriting works that have consistently impressed our customers and drawn returning patronage from multiple industries spanning finance, banking, tech,  insurance, real estate, education, heath and NGOs and more.

Beyond our rich experience in copywriting, our exceptional bilingual ability is the other asset that sets us apart. To get a taste of it, simply click here to see this page in Chinese or visit our transcreation portfolio (link to translation URL). In addition, Straight is a full-service agency. This means we can help flow your striking copy into your company’s design templates, or create new ones from scratch, for any brochure, web design or social media projects. Visit Straight’s homepage here to check our full suite of services.

Finance Copywriting

From blue chips such as Bloomberg and S&P, to asset management firms and fintech start-ups, Straight has helped numerous finance businesses developed on-brand, trust-building bilingual content. Read more here .

Insurance Copywriting

Straight has built a rich portfolio of insurance work in the last five or so years, covering all sorts copywriting and translation work for websites, brochures, leaflets, videos, to case studies and awards pitches for both B2C and B2B insurance companies. Read more about our insurance experience here.

Corporate & Start-Ups Copywriting

As a trusted corporate and start-ups copywriting partner for many firms across a wide range of industries, Straight is curious about how every business works and takes time to understand its nuance and uniqueness to ensure the outcome complies and engages all stakeholders. Read more about our corporate and start-ups projects here.

Tech & Innovation Copywriting

Straight is a trusted content partner for several global data companies and local I&T institutions including Hong Kong Science & Technology Parks Corporation and Hong Kong Cyberport. We regularly provides bilingual content copywriting and translation services to local tech start-ups. Read more about our tech & innovation copywriting experience here.

NGO Copywriting

Straight has accumulated strong domain expertise in NGO communications and has been a contracted bilingual direct marketing partner for UNHCR (United Nation’s Refugee Agency) since 2017. We are passionate about raising money for NGOs and serving the less fortunate here in Hong Kong and the world. Read more about our NGO work here.

Education Copywriting

From high-brow research projects to lively student-facing promotional materials, Straight has worked with a lot of international schools and almost every major tertiary institutions in Hong Kong. From a full-scale bilingual website content revamp for medical school to summarising research papers in two languages, our expertise in education translation is second to none. Check out our education copywriting projects here.

Art & Culture Copywriting

With half our team originating from a background in media and journalism, Straight is well versed in arts & culture matters and have worked on numerous arts programming and copywriting and translation projects for various number of art galleries and public institutions in Hong Kong over the last decade. Read more about our art & culture work here.

Hotels & Properties Copywriting

Our combined writing expertise on luxury, interiors, architecture, design and cultural matters, as well as our exceptional bilingual abilities, are reasons why our clients trust us with their hotel, residential and commercial real estate projects. Read about the brands and companies we have worked for here.

We have been working with Straight for over two years and are pleased to recommend them for assignments. Our business requires agility, flexibility and efficiency, as we must always meet demanding deadlines. Straight always managed to turn-around work quickly.
Francis Kor, Head of Business, Asia Pacific, New York Times


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But not linear.

Email  info@straight.hk
Tel +852 2577 8001

17/F, 80 Gloucester Road
Wan Chai
Hong Kong