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On average, only 28% of the words are read on a page. People tend to scan keywords and fish out phrases that grab their attention. Web copies that rigorously prioritise information with clear headings and concise paragraphs, written in purposeful, engaging manner, are the ones that gets read.

A faithful practitioner of “word economy”, Straight can help you cut through the clutter by presenting content with one clean point at a time. From your H1 headlines, your about page, down to your sales funnel, we will help you create copy with critically selected words that reflects your persona and motivates your audience.

Beyond just crafting copies, Straight also provides website design and programming service. We can also help you flow your striking copy into your company’s design templates or new ones designed for you from scratch.

I was particularly impressed by the firm’s ability to seamlessly deliver anything from expert pieces on topics like private equity and factor-based investing to creative assets like banner ads for Bloomberg’s charitable events. I command both their professionalism and versatility and am pleased to recommend their services.

J. Wong, Senior Product Marketing Manager, International Marketing, Bloomberg LP


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Tel +852 2577 8001

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Wan Chai
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