Case Study Copywriting

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Case Studies are the ultimate soft-sale marketing tool. Showcasing how a company used their products or services to solve a problem or drive results, a case study brings a live dimension that other marketing assets can’t replicate.

All businesses have inspiring stories about how they have helped their clients, but they may not always be able to tell it in an inspiring, easy-to-grasp way that captures the attention of their busy target audience. Always empathetic and curious about how every business run, Straight steps in to listen, to offer advice and strategy to help you build your case.

For more than a decade, Straight has worked with organisations in Hong Kong, China or abroad to produce case studies that demonstrate how installing their software led to better business decisions, how their language programmes transformed the lives of thousands of people or how using their data helped their clients save millions. 

Let us translate your product specifications or your list of services into a business tale with a happy ending for all.

It has been a pleasure working with Straight for the past two years. I am most impressed by the team’s ability to comprehend a large variety of complex financial and investment subjects to create quality write ups in a timely fashion.
Patrician Poon, Associate Director, Marketing Programmes, APAC, IHS Markit


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But not linear.

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Tel +852 2577 8001

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Wan Chai
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