Newsletter, Report & Book

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In this era of fake news and information overflow, trust is emerging as the new gold standard. As saturation diminish consumers’ confidence in traditional advertising, firms need to connect in more authentic ways if they are to succeed. Helping you to achieving awareness without coming across as ‘salesy’, news, letters and reports are powerful tools for showcasing your knowledge and brand DNA while ensuring your firm stay top-of-mind.

From a short monthly email l detailing the recent company news and events, a magazine featuring your latest stories and happenings, a book that showcasing your portfolio or case studies  to a thick annual review or report that communicate the vision and strategic direction of your organisation, Straight can help you strategize an engaging structure, filtering the most relevant content from your content brief and educate your audience, following your unique tone of voice, design template and SEO requirement, but can also help craft your tone and template from scratch.

It has been a pleasure working with Straight for the past two years. I am most impressed by the team’s ability to comprehend a large variety of complex financial and investment subjects to create quality write ups in a timely fashion.
Patrician Poon, Associate Director, Marketing Programmes, APAC, IHS Markit


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