SERVICES / PRINT MARKETING
Brochure, Leaflet & Ad Design
Leaflet Design /
Sales Brochure Design /
Advertising Copywriting /
Poster Design /
Service Guide Design /
Fact Sheet Design/
Corporate Brochure Design /
Real Estate Brochure Design /
Fluff doesn’t sell. Nor does hot air. Especially not in our content-rich digital age. Good brochure and leaflet design should be informative and engaging; it needs to be persuasive right from the start – not at page two. And hard-sale rarely convinces; the angle shouldn’t centre on the products or services themselves, but rather their benefits, i.e. what your readers will get out of them.
From a print ad for a luxury car to a corporate brochure for a family office, Straight can help you strategize content with a strong hook, spot-on cover headlines, and a well-structured message focusing on your USPs. We’ll help you decide where to insert brand-strengthening messages, the appropriate spots for easy-to-scan bullets, the best places for sub-heads, call-outs or testimonials to help you sustain reader’s interest and attention. And let’s not forget the deal-closing call-to-actions at the end for successful sale conversion.
As for ads and posters, whether on print, TV or the MTR, brevity and creativity is the soul of this design craft. Straight loves the challenge and satisfaction that comes with creating impacts with captivating design and very few words. There’s no better fun, whether in Chinese, or English.
UNHCR – the UN Refugee Agency
As the contracted direct marketing partner of UNHCR (The UN Refugee Agency) for the past 4 years, Straight is responsible for producing the majority of the agency’s printed and online marketing collaterals. From their triannual newsletters, regular appeals, reports to eDMs and various ad-hoc projects, our work stretches from strategy to implementation, covering design, copy and photo curation.
UNHCR – the UN Refugee Agency
Donor retention pivots on donor engagement, which is very much about activating empathy and emotions. Taking time to pick the right images and utilising simple graphic concepts to highlight central messages, we try our best to make a difference every single project. Because we care.
Hong Kong University of Science and Technology
To celebrate its 25th anniversary, HKUST published “Prometheus in the Sky”, a 196-page book celebrating its many achievements across disciplines ranging from life sciences to engineering. Straight is proud to be one of the creative partners producing this commemorative work.
As a world’s leading supplier of cutting-edge office furniture solutions, Lamex is committed to the idea that furniture is a crucial element in fostering the creativity and enhancing the well-being of workers. In addition to writing a regular blog about new developments in the industry and the company, we also produce brand books and product catalogues for Lamex, all informed by Lamex’s unique vision.
K11 Art Mall
Hosting regular art events, workshops and exhibitions, K11 – a revolutionary museum retail concept – hire Straight regularly to produce its bilingual communication materials, from brochure, leaflets to press releases.
As a content partner for the Classified Group during its earlier period, we worked across all kinds of collaterals ranging from press releases and seasonal promotions to leaflets and brochures for many of the group’s outlets.