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If a website is a company’s virtual office in cyberspace, then the “about page” is the lobby. After homepage, “about us” is the 2nd most visited page on any websites; it makes sense to make sure your profile shown here – or anywhere – offers a captivating read.  But telling people what you do, what you stand for and how you make a difference is one thing, making them listen, get hooked, change mind and take action is another.

One way to keep people reading is to give your writing a personality. Telling a powerful take is the other. People bond over strong voices and stories. Blending a compelling dose of storytelling into otherwise bland profiles not only helps to connect your audience, make them remember you, it quickly differentiates you from your competitor.

Whichever industry you come from, Straight would love to hear your story; we are empathetic, and highly curious. Tell us your dream, your vision and your mission, and we’ll help you retell it with love, wit, clarity and conviction.

It has been a pleasure working with Straight for the past two years. I am most impressed by the team’s ability to comprehend a large variety of complex financial and investment subjects to create quality write ups in a timely fashion.

Patrician Poon, Associate Director, Marketing Programmes, APAC, IHS Markit.


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Tel +852 2577 8001

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Wan Chai
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