NGO Copywriting

Charity Copywriting /

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Telling stories about humanitarian issues and crises, describing how an NGO is helping, and reporting on the impact of this help pretty much sums up the main tasks involved in NGO copywriting. To excel at these tasks, the trick is to create an emotional connection with readers and doners, thereby persuading them to take actions.

From welcome booklets, newsletters, donation appeals, annual impact reports and extensive case studies and project reports, Straight has helped numerous local and global NGOs connect to their readers through executing skillful storytelling, creating relatable asks and messaging, addressing pain points, writing memorable CTAs and giving meanings to cold statistics.

United Nation Refugee Agency (UNHCR)

Newsletter strategy, design, content & production
Donor appeals strategy, design, content & production
Reports production
Welcome package
Letters & messages
Website content

Doctors Without Borders (MSF)

Welcome book design, content & production
Welcome eDM

Meetings and Exhibitions Hong Kong (MEHK)

Factsheet design & content production
Presentation deck content and design

Ocean Park Conservation Foundation Hong Kong (OPCFHK)

Annual Report Strategy & Content

Hong Kong Jockey Club (OPCFHK)

Multiple Case Study Reports for Trust-Initiated Projects – Strategy & Content

Coming Up

We’re very impressed with Straight’s creativity, ability to understand our subject matter, adaptability to our client’s demands and systematic approach to content marketing. I have no reservations in recommending them as a partner for complex projects.

Windcy Chan, Director, Healthcare, Weber Shandwick.


Related Services

Editing & Rewriting

Graphic Design
Digital Copywriting

Related Work

IHS Markit
New York Times
The UN Refugee Agency
Super Park
Woods Bagot
Harmony Advisors

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But not linear.

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