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SERVICES / PRINT MARKETING

Brochures, Leaflets & Ads

Leaflets /
Sales Brochures /
Posters
Service Guides
Corporate Brochures /
Real Estate Brochures
Catalogues
Fact Sheets /

Fluff doesn’t sell. Nor does hot air. Especially not in our content-rich digital age. Good brochure and leaflet writing should be informative and engaging; it needs to be persuasive right from the start – not at page two. And hard-sale rarely convinces; the angle shouldn’t centre on the products or services themselves, but rather their benefits, i.e. what your readers will get out of them.

From a print ad for a luxury car to a corporate brochure for a family office, Straight can help you strategize content with a strong hook, spot-on cover headlines, and a well-structured message focusing on your USPs. We’ll help you decide where to insert brand-strengthening messages, the appropriate spots for easy-to-scan bullets, the best places for sub-heads, call-outs or testimonials to help you sustain reader’s interest and attention. And let’s not forget the deal-closing call-to-actions at the end for successful sale conversion.

As for ads and posters, whether on print, TV or the MTR, brevity and creativity is the soul of this writing craft. Straight loves the challenge and satisfaction that comes with creating impacts with very few words. There’s no better fun, whether in Chinese, or English.

UNHCR

The brand image has a traditional feel.

UNHCR

As we were launching a whole new brand, setting the right tone was critical. 

Hong Kong University of Science and technology

The hotel concept is represented through a typical guest journey. 

Doctor Without Borders

As we were launching a whole new brand.

Meetings & Exhibitions Hong Kong (MeHK)

The brand image has a traditional feel.

Lamex

As we were launching a whole new brand, 

K11

The hotel concept is represented through a typical guest journey. 

Brand Voice & Culture

As we were launching a whole new brand, setting the right tone was critical. We first started with internal branding by creating a staff handbook introducing the brand to every new employee, in a witty and engaging tone.

Brand Image

The brand image has a traditional feel, expressed in the choice of lettering with a monogram reminiscent of the characteristic arches of the family house in Hong Kong. The deep blue colour and gold accent convey a sense of legacy.
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Related Services

Names & Slogans
Brand Messaging
Translation & Localisation

Related Work

HKUST / IHS Markit
Sing Yin Poster / Gramercy
One & Only

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Related Blogs

COVID Advertising
Five Tips on Crafting Slogans

Straight.

But not linear.

Email  info@straight.hk
Tel +852 2577 8001

14/F, Manning House
38-48 Queen's Road Central
Hong Kong