Creative Copywriting

Pitch Deck Design/
Sales Pitch Copywriting/
Elevator Pitch Writing/
Powerpoint Presentation /
Awards Entry Design/
Tender Submission /
Webinar Script /

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A successful sales pitch isn’t a monologue. It’s a dialogue. It’s not about your products and their features. Your audience is interested in one thing only and that is what’s in the pitch deck for them. So turn your thinking around to focus on the value that you bring to the table rather than a boring monologue about you.

An clearly-structured, attention-grabbing opening is absolutely critical. Then the golden rule is to keep your deck short, direct and relevant, and whenever possible, tell a story to help your audience switch on their subconscious mind, and enable them to relate to your brand on a personal level.

Whether you’re delivering an elevator pitch to would-be investors, presenting results to shareholders, making your case with buyers or trying to win an award or tender, let Straight help you design and craft the perfect pitch deck with catchy intros, right takeaways, effective bite-size copies and compelling, memorable tales.

Hotels & Properties Copywriting

Our combined writing expertise on luxury, interiors, architecture, design and cultural matters, as well as our exceptional bilingual abilities, are reasons why our clients trust us with their hotel, residential and commercial real estate projects. Read about the brands and companies we have worked for here.

F&B Copywriting


Design & Architecture Copywriting


Art & Culture Copywriting

With half our team originating from a background in media and journalism, Straight is well versed in arts & culture matters and have worked on numerous arts programming and copywriting and translation projects for various number of art galleries and public institutions in Hong Kong over the last decade. Read more about our art & culture work here.

Corporate & Start-Ups Copywriting

As a trusted corporate and start-ups copywriting partner for many firms across a wide range of industries, Straight is curious about how every business works and takes time to understand its nuance and uniqueness to ensure the outcome complies and engages all stakeholders. Read more about our corporate and start-ups projects here.

Education Copywriting

From high-brow research projects to lively student-facing promotional materials, Straight has worked with a lot of international schools and almost every major tertiary institutions in Hong Kong. From a full-scale bilingual website content revamp for medical school to summarising research papers in two languages, our expertise in education translation is second to none. Check out our education copywriting projects here.

I was particularly impressed by the firm’s ability to seamlessly deliver anything from expert pieces on topics like private equity and factor-based investing to creative assets like banner ads for Bloomberg’s charitable events. I command both their professionalism and versatility and am pleased to recommend their services.

J. Wong, Bloomberg


Related Services

Graphic Design
Naming & Slogan
Brand Messaging
Company Profile
Tone of Voice Guide
Translation & Transcreation
Website Design

Related Work

IHS Markit
W Hotel
One & Only

Related Blogs

COVID Advertising
How to Talk to Gen Z
Five Tips on Crafting Slogans


But not linear.

Email  info@straight.hk
Tel +852 2577 8001

17/F, 80 Gloucester Road
Wan Chai
Hong Kong