WORK / PFIZER
Generating Insightful Content for Bloomberg’s Brand Journalism Engine
Content Strategy /
Content Management /
Photo Curation /
Blogs & Articles /
Onsite SEO /
Healthcare Copywriting /
Healthcare Content Marketing /
Love Your Heart is global pharmaceutical giant Pfizer’s Hong Kong venture into heart health education and advocacy, with the aim of becoming the leading platform of its kind in the region. Targeting at-risk Hong Kongers with “three highs” and those interested in a healthier lifestyle in general, the project seeks to establish Pfizer as more than just another pharmaceutical company.
Pfizer chose Straight for our ability to deliver large-scale content marketing projects with quality bilingual branded content. From monthly content planning based on search trends, health trends and analytic reports, through to production of copies, translation, original photography and image curation, as well as onsite SEO, Straight offered a one-stop solution for Pfizer. Doing everything in house meant we were able to provide the service on a very reasonable budget.
Initially engaged on a short-term basis, Straight’s performance convinced Pfizer to extend its initial commitment and retain Straight to run Love Your Heart for nearly two years.