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SERVICES / ART & CULTURE COPYWRITING

Art & Culture Copywriting

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Obfuscation is one interesting word; it refers to the action of making something obscure, unclear, or unintelligible. There’s a lot curatorial and artist statements out there that engage with this sort of art and culture babbling, perhaps inadvertently so, because that’s often how artists are taught to contextualise art concepts in their student days in the academic world. Straight’s job is to help our clients’ “un-obfuscate” their writing, to make them easier to understand for a wider audience.

With half our team originating from a background in media and journalism, Straight is well versed and passionate in all arts & culture matters. We have rich experience in art copywriting in both English and Chinese, covering all types of assets, from artist statements, to press releases, invitations, to festival brochures, booklets and mini-sites over the past decade, serving individual artists, different galleries and Hong Kong public institutions.

Tai Kwun

Regular programming
Mini-site content
Press releases

Hong Kong Arts Centre

Festival websites and brochures

K11

Art shows website & brochures
Press releases

Hong Kong Design Centre

HKDC Annual reports
KODW brochure

Identity Art Gallery

Art statements
Press releases
Pitch Decks

HKIA Art & Culture Week

Art statements
Press releases
Pitch Decks

We have been working with Straight for over two years and are pleased to recommend them for assignments. Our business requires agility, flexibility and efficiency, as we must always meet demanding deadlines. Straight always managed to turn-around work quickly.
Francis Kor, Head of Business, Asia Pacific, New York Times

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Straight.

But not linear.

Email  info@straight.hk
Tel +852 2577 8001

17/F, 80 Gloucester Road
Wan Chai
Hong Kong