Hotel & Property Copywriting

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Home 5 Services 5 Hotel & Property Copywriting | Copywriting, Translating & Editing

A hotel or a development’s website is regularly the place where visitors get the first glimpse of the establishment and form their first impression. How you talk to your audience directly affects this impression. Depending on your target audience, a luxury hotel may wish to tap into the five senses and focus on cultivating personal bonds and emotional connections, whereas a hip boutique brand may want to align their voice and leadership with trending matters, just as a 5-star office and retail development may choose instead to establish a sense of place to reinforce their location dominance.

From sales brochures for boutique or high net worth developments in Hong Kong and China, full-scale websites, tone of voice guides and guest services collaterals for 5-star hotels or luxury residentials, to investor presentation deck for commercial developments, or awards pitches for major property conglomerates, Straight has covered a lot of grounds in hotels and real estate copywriting over the last 15 years. Our combined writing expertise on luxury, interiors, architecture, design and cultural matters, as well as our exceptional bilingual abilities, are reasons why our clients trust us with their projects.

The Hari

Group tone of voice guide
London hotel website content strategy & production
Hong Kong hotel website content strategy & production
Staff handbook content


Property sales brochures copywriting
Pacific Place website content revamp
CityPlaza website content revamp
InHouse magazine translation


Awards pitch decks
Advertorial copywriting
Sales brochure copywriting


iCity lead generation campaign
Social media posts production

Woods Bagot

Coffee table book translation


Sales content

We have been working with Straight for over two years and are pleased to recommend them for assignments. Our business requires agility, flexibility and efficiency, as we must always meet demanding deadlines. Straight always managed to turn-around work quickly.
Francis Kor, Head of Business, Asia Pacific, New York Times


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But not linear.

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Tel +852 2577 8001

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Wan Chai
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