WORK / PYX RESOURCES
Raising the Design Bar for a Listed Mining Company
Website Design /
Digital Copywriting /
Brand Messaging /
Company Profiles /
Commodity Copywriting /
Commodity Website Design /
I was very happily impressed with the fast reaction time and how easy it was to communicate with the different members of the team resulting in great work that exceeded initial expectations.
PYX Resources is a global producer of premium zircon with mines located in Central Kalimantan, Indonesia, and office in Hong Kong. About to get listed on the Australian National Stock Exchange and in a rush to get a website up in time, the firm approached Straight with the goal of developing a world-class corporate website within 5 weeks, and the objective to deliver information to their commercial and investment audiences clearly and intuitively.
Working on copies, translation and design simultaneously, Straight designed a responsive WordPress website with impactful full-width content and intuitive, easy-to-use UI with large rollover and quick content snapshots. The colours, mood and vibe of the website reflected PYX’s logo colours dark green and orange, as well as the lushness of the Indonesian terrain captured beautifully with original ariels photos shot in tandem with web development.
We delivered a fully functional bilingual website on time and on budget with little revisions required. Once launched, we provided basic training to enable the PYX team to add content and upload recurring results and reports. The responses we got from our client and their associates were highly positive. They are glad to stand out against a conversative industry where prosaic design and voices often prevails.
Branding & Creatives
The colours, mood and vibe of the website reflected PYX’s logo colours dark green and orange, as well as the lushness of the Indonesian terrain captured beautifully with original ariels photos shot in tandem with web development.
Brand Voice & Culture
Staying away from the insipid tone typical of the industry, we try to adopt a more friendly, inclusive, dialogic, sustainability-orientated approach for PYX’s brand voice where we can.
A Responsive WordPress Site
A responsive WordPress site with impactful full-width content and intuitive, easy-to-use UI, with large rollover and quick content snapshots.
Naming & Slogan